Consistency is one of the biggest challenges with AI-generated images. Here's how Nova helps — and what you can do to improve consistency across your scenes.
Most AI image tools work from reference photos. They see pixels and have to guess what the product looks like. Every generation is a new interpretation.
Nova works differently. The Digital Product Identity (DPI) gives the AI precise information about your product — geometry, materials, textures, branding. This means the product stays consistent across generations. Your job is to keep the scene consistent too.
Once you find a prompt that works, save it as a template and reuse it across products. Only change the product — keep the scene description the same.
Example template:
"In a bright, minimalist studio with soft shadows, product photography, soft even lighting"
Use this exact prompt for every product in a catalog, and you'll get a consistent look across your entire range.
Vague lighting descriptions produce inconsistent results. Compare:
When creating images for the same channel or campaign, stick to one aspect ratio. Nova offers seven options (1:1, 16:9, 9:16, 4:3, 3:4, 5:4, 4:5) — pick the one that fits your use case and stick with it.
Prompts of similar length and structure tend to produce more consistent results than mixing very short and very long descriptions.